Our leadership is built on a mix of experiences from different fields—business, technology, law, , construction, and marketing. It is a group of people who have walked different paths but share the same goal: to guide with wisdom and make a difference.This team is not just about just titles or positions. It’s about individuals who step in, share their knowledge, and work together to find solutions. With their combined experience, they bring clarity, balance, and fresh ideas to every challenge. This leadership is about people helping people—ready to listen, ready to support, and ready to lead with purpose.
Erjola F. Xheko grew up during a period of profound transition in Albania, a nation redefining itself in the aftermath of communism’s fall. Opportunities were scarce, and the economy was fragile, yet the resilience of the Albanian people ran deep. In her mid-twenties, Erjola dared to enter the male-dominated world of construction and architecture, founding Aluflor in 2005. At a time when the idea of a woman leading in such a field was almost unheard of, she embraced the challenge with determination and vision.
With academic backgrounds in Business and History, Erjola combines strategic thinking with a deep understanding of social and cultural development. Beyond business, she has built a long and meaningful career in public service and community engagement. She has served as Deputy Chair and Chair of the Women’s Forum within a political party, as well as a member of the National Economic Council and several Chambers of Commerce.
Her leadership extends internationally. As President of the Albanian-American Organization in Utah, Erjola has represented the Albanian community abroad, strengthening diaspora connections and promoting Albanian values. Throughout her life, she has remained deeply involved in humanitarian work, collaborating with organizations that support social causes and community development.
Today, Erjola leads Aluflor with a forward-looking vision, driving the integration of innovation, integrity, and sustainability across all operations. Since the company’s inception, she has been actively engaged in every project, from conceptual design and architectural detailing to full project realization , ensuring that each development reflects Aluflor’s commitment to precision and excellence. Under her leadership, the company continues to set new benchmarks in the façade and construction industry while maintaining a strong focus on community impact and ethical growth.
Chris Boyce is an accomplished technology entrepreneur with over 20 years of experience in consumer loyalty, enterprise, and software sectors. He earned his MBA from Harvard Business School. In 2006, Boyce joined Virgin Pulse, a company within Sir Richard Branson’s Virgin Group that designs technology to promote healthy lifestyle habits among employees. Initially serving as Executive Vice President of Product, Marketing, and Business Development, he soon became CEO and a board member.
Under his leadership, Virgin Pulse developed market-leading, technology-based products aimed at enhancing workforce health, employee engagement, and corporate culture. Prior to his tenure at Virgin Pulse, Boyce co-founded Upromise, an online loyalty coalition and college savings account business with 13 million members. His role as Vice President of Business Development was instrumental in the company’s growth. Throughout his career, Boyce has focused on creating businesses that drive positive behavioral change and deliver measurable value to both individuals and organizations.
Alan D. Rindlisbacher is a seasoned professional in business and economic development, with a career spanning over four decades. He served as the Director of Corporate Communications at Layton Construction Company for 22 years, where he managed the company’s communications, public relations, and marketing initiatives. In 2019, Rindlisbacher joined the Economic Development Corporation of Utah (EDCUtah) as the Director of Community Strategy. In this role, he collaborated with public and private sector partners to build the community strategy program, aiming to connect and empower Utah cities and counties in achieving their economic development goals. He was instrumental in launching initiatives like the Development Ready Communities (DRC) program, which provides training on key components of the economic development process in Utah.
Throughout his career, Rindlisbacher has been recognized for his contributions to economic development. He received the Nick Rose Leadership in Economic Development Award from EDCUtah for his exceptional dedication to the private sector. Additionally, Engineering News-Record (ENR) honored him with its prestigious Legacy Award for his career of service in design and construction. Rindlisbacher retired on July 15, 2022, concluding a distinguished career in business and economic development.
Rob Tietjen is a faculty member in the Department of Management at Brigham Young University–Idaho (BYU–Idaho). He earned both bachelor’s and master’s degrees in speech and organizational communications from Idaho State University. Before joining BYU–Idaho in 2018, Tietjen held executive positions across various industries. At the university, he specializes in teaching entrepreneurial leadership, management, and strategy. Additionally, he serves as the faculty advisor for the campus Entrepreneur Society.
Tietjen’s teaching approach is well-regarded by students, who describe him as supportive, caring, and invested in their success. He emphasizes class participation and often incorporates group projects into his curriculum.
Students appreciate his real-world experience and the practical insights he brings to his courses. Beyond his academic role, Tietjen actively promotes entrepreneurship among students. He has been involved in organizing pitch competitions, providing students with opportunities to present their business ideas to experienced judges and potential investors. These events aim to cultivate entrepreneurial skills and offer real-world business experiences.
Matthew T. Wirthlin is a partner at Holland & Hart LLP in Salt Lake City, Utah, specializing in real estate law with a focus on commercial development and land use. He represents a diverse range of commercial clients, assisting in negotiating and closing large-scale real estate transactions, including due diligence, purchasing, selling, leasing, and financing. In his business law practice, Wirthlin advises clients on organizational structure and the drafting and negotiation of corporate transaction documents. With over 18 years of industry experience, Wirthlin has been recognized in “The Best Lawyers in America®” for Land Use and Zoning Law (2016-2025) and Real Estate Law (2017-2025). He has also been named among the Utah Legal Elite by Utah Business Magazine from 2009-2011 and 2016-2022.
Wirthlin earned his J.D. from the University of Texas School of Law in 1998 and a B.A. from Brigham Young University in 1995. He is a member of the Utah Bar Association’s Real Estate and Business Law Sections and the American Bar Association.
His community involvement includes serving as past chairman and member of the Salt Lake City Planning Commission (2005-2014) and as a Salt Lake City Appeals Hearing Officer since 2014. Throughout his career, Wirthlin has worked on a variety of residential and commercial real estate projects, such as multi-family residential, mixed-use office and retail, shopping centers, hotels, office buildings, condominiums, and resort developments. He also represents clients in land use, zoning, boundary, and easement issues.